PLANO, Texas & NEW YORK–(BUSINESS WIRE)–AdvoCare
International, LP (AdvoCare), a premier health and
wellness company, today announced a multiyear partnership with Major
League Soccer (MLS) to be the league’s Official Sports Nutrition
Partner. This new relationship is the largest sports partnership and the
first League partnership for AdvoCare, as the company further
establishes itself as a leader in the Sports Nutrition space.
The sponsorship is effective beginning the 2015 MLS season and extends
through the 2019 season. As part of the agreement, AdvoCare
Rehydrate will be the Official Sports Drink of Major League Soccer
and will be featured on the sidelines of MLS games. Part of the AdvoCare
Active Line, Rehydrate provides the necessary nutrients to maintain
proper metabolism, delay the onset of fatigue, and hydrate the body by
re-establishing electrolyte balance.
“We are proud to be the official sports nutrition partner of Major
League Soccer,” said Richard
Wright, President and Chief Executive Officer of AdvoCare.
“This is an incredible opportunity to share the AdvoCare vision of
physical wellness with dedicated soccer fans across the nation. Soccer
is a rapidly growing sport in North America and our partnership with MLS
makes perfect sense as we continue to grow together.”
In the coming weeks, AdvoCare will be announcing individual MLS club
partnerships that will integrate AdvoCare products into teams’ locker
rooms advocare 24 day challenge products and development teams. Building relationships at the local club
level will bring the AdvoCare name to soccer fields across the country,
as well as into millions of homes as fans tune in to watch each season.
In October, AdvoCare announced an extension of its partnership with FC
Dallas through the 2020 season. The company was originally announced as
FC Dallas’ first jersey sponsor in 2012 and the extension includes plans
for FC Dallas to unveil a new away kit in 2015 and a new home kit in
2016. In addition, AdvoCare will continue to have a major presence
throughout Toyota Stadium and Toyota Soccer Center, as well as keeping
the AdvoCare logo on FC Dallas Academy and youth jerseys.
“AdvoCare is a dynamic growth company that is excited about becoming an
active partner of Major League Soccer,” said Gary Stevenson, President
and Managing Director of MLS Business Ventures. “We took notice of the
successful partnership that AdvoCare has developed with FC Dallas and we
look forward to that happening at the League level and with a number of
AdvoCare will continue its long-standing relationship with the athletic
community and, through its strategic
alliance with Informed-Choice, certifies products that carry the
Informed-Choice logo, including Rehydrate, are banned-substance free.
For more information about AdvoCare, its products or how to become an
AdvoCare Independent Distributor, please visit www.advocare.com.
About AdvoCare International, LP
At AdvoCare, We Build Champions® through physical and
financial wellness. Backed by the latest science, AdvoCare provides
innovative nutritional, weight-management, sports performance and skin
care products. In addition, the AdvoCare business opportunity empowers
individuals to explore their ultimate earning potential. AdvoCare was
founded in 1993 and is headquartered in Plano, Texas. For more
information, visit www.advocare.com or
About Major League Soccer
Major League Soccer kicks off its 20th season in early March
2015 featuring 20 clubs throughout the United States and Canada. The
2015 season will feature the most comprehensive U.S. media rights
partnership in the history of the league, as eight-year agreements with
ESPN, FOX Sports and Univision Deportes commence next year. To view the
2015 MLS regular season schedule click here.
For more information about MLS, visit www.MLSsoccer.com.